Q versus Q

Quantitative versus Qualitative: Which do you value?

Q versus Q

Every week I take part in a tweetchat, #mediachat (hosted by Aaron Kilby, @kilby76 , every Thursday 10PM EST) that is very informative, fast-paced, and draws the attention of some of the most well-versed people in social media marketing/content management that I have had the pleasure of meeting. Last night’s chats’ special guest,  Michele Price, answered questions covering the misconception, negative connotation, and appeal of data/numbers in relation to social media. While I won’t get into all of the specifics of the particulars of the conversation, there was a common theme of everyone involved. We love measuring ROI on the things that we can, but what about those that we can’t?…